CHIEF CONTENT OFFICER, SBS

Helen Kellie is the Chief Content Officer at SBS responsible for leading the strategic direction of SBS’s content across television, radio and online. She has more than 20 years’ leadership experience in the media and consumer goods sectors in Australia, the United Kingdom, Europe and the United States.
Since joining SBS in 2012, she has helped drive audience growth for SBS through a distinctive content offering across traditional and digital platforms, and high impact events that get the nation talking including First Contact, the Eurovision Song Contest, and Struggle Street.
She has a continuous focus on exploring new and innovative ways SBS can deliver on its unique purpose, and in not only telling important stories from the many communities and cultures that make up Australia today, but also ensuring those stories reach and connect with all Australians. She has also led on many new content investments and the expansion of the SBS portfolio, including the recent launch of the Food Network with Scripps Networks Interactive.
Helen began her career at SBS as the Director of Marketing responsible for the brand, content strategy and marketing for all channels and services. Prior to SBS, she was Chief Marketing Officer for BBC Worldwide where she managed key content brands like Top Gear, Doctor Who and TV channels across the world, and also led the company’s CRM and social media strategies. Helen joined BBC Worldwide from its parent, the BBC, where she was Head of Brand Strategy from 2000, and Director of Marketing, Communications & Audiences for BBC Vision (Television) from 2006. Before joining the BBC, she worked for household products giant Reckitt & Colman (now Reckitt Benckiser) in a variety of roles around the world.