KIDS TV: Data Mining – Metrics for Winning & Capturing Cross Screen Antics

Meeting Room 11, Level 1

The metrics for success in the hive of multi-screens, binge viewing and streaming is daunting for children’s TV makers. This demographic is the arch arbitrator of choice. Natural born self-programmers, the kids TV audience is redefining the way producers and broadcasters need to engage with their tribe. This global panel discusses the diffusion, swaps strategies and dives into the data.

Speakers:

David Kleeman – SVP of Global Trends, Dubit
Lucy Goodman – Producer/Director, Happy Films UK
Monica O’Brien -Executive Producer and Showrunner, Ambience Entertainment

Moderator:

Michael Carrington – Head of Children’s & Education, ABC TV

Producer:

Vasiliki Kyriakopoulos, Producer

Presented by ACTF

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