Engaging Digital Audiences for Multiscreen Consumption

Crafting a casual conversation with your audience requires careful planning and appropriate resourcing. This session will highlight the challenges of executing a long-term audience engagement campaign, discussing strategies employed by The Dressmaker and Dance Academy: The Movie including tone of voice, branding, cross-channel planning and stakeholder management.

Speakers:

Anthony Grundy – Screen Australia
Sue Maslin – Producer, Film Art Media
Joanna Werner – Producer, Werner Film Productions

Moderator/Producer:

Beatrix Holland – Content Strategist, Screenherd