Beatrix is a content strategist who specialises in working with screen projects. With Matt Atkins, she runs Melbourne-based ScreenHerd, a consultancy providing marketing strategy and support and sales packaging to titles from Australia and New Zealand.

Recent projects include the social and influencer strategy and execution for both The Dressmaker, and the Dance Academy feature. Away from the screen industry, she has collaborated with brands including Medibank, Australia Post, Telstra, Kmart, Intrepid Travel, BUPA and The Good Guys.

Before focusing on marketing, she worked across production, development and funding for screen organisations including the London Film Festival, MIFF, Film Victoria and Eyeworks Television.

Previous speaking engagements include General Assembly, the ICAA Conference, Open Channel and Melbourne Web Festival, as well as guest lectures and presentations at La Trobe University, RMIT and VCA.


Content Strategist

If You Build It, Will They Come?

Meeting Room 15

Engaging Digital Audiences for Multiscreen Consumption Crafting a casual conversation with your audience requires careful planning and appropriate resourcing. This session will highlight the challenges of executing a long-term audience engagement campaign, discussing strategies employed by The Dressmaker and Dance Academy: The Movie including tone of voice, branding, cross-channel planning and stakeholder management. Speakers: Anthony Grundy – Screen Australia […]