Reading the Audience’s Mind: The Art and Science of Biometrics

Meeting Rooms 12 & 13, Level 1

Biometrics is a technology that enables us to measure physiological and emotional responses to stimuli in real time.

Panellists Neil Peplow, Penelope Thomas and Tom Lobban will discuss the benefits and impact this revolutionary technology will have on screen business, with a focus on methodologies best practice, several pilot studies and accompanying visuals.


Neil Peplow – CEO, AFTRS
Penelope Thomas – Project Manager, Applied Industry Research AFTRS
Tom Lobban – Director, Screen Audience Research Australia


Sebastian Chan – Chief Experience Officer, ACMI

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