Deep data drives audiences to cinemas

Screenwriter William Goldman’s “Nobody knows anything” just doesn’t hold up in an era rich with research, data and metrics.  Australian distributors and exhibitors are using data to understand what cinema audiences want and expect.  Mining box office statistics and disclosing data about cinema-going habits, this session will shed light on how a number of elements – including genres, trailers, classification ratings, release dates and screen piracy – affect the performance of films at the Australian box office.

Insiders reveal data addressing the hopes, fears and queries of producers seeking cinema release.

Speakers:

Nick Palmer – MD, Screen Audience Research Australia
Nic Robin – Marketing Manager, Village Entertainment
Shane Thatcher – CEO & Co-Founder, Choovie
Lori Flekser – ED, Creative Content Australia

Moderator:

Georgie McClean – Head of Strategy and Governance, AFTRS

Producer:

Lori Flekser – ED, Creative Content Australia

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