Georgie McClean is a media and arts professional with over 15 years’ experience in public policy and programs. She is the Head of Strategy and Governance at the Australian Film, Television and Radio School AFTRS. Until 2016, she headed up Strategy and Communications at Screen Australia, and prior to that, was Manager of Policy and Research at SBS. With an applied research Doctorate of Cultural Research and strong practical knowledge of the screen and media industries, Georgie is particularly interested in translating between ideas, research and practice for the benefit of public policy and audiences. She recently started her own consultancy: The Gist Strategy and Engagement. Georgie was born in Canada, raised in Indonesia and has lived in Argentina and Japan.


Head of Strategy and Governance

William Goldman Knows Nothing

Meeting Room 15

Deep data drives audiences to cinemas Screenwriter William Goldman’s “Nobody knows anything” just doesn’t hold up in an era rich with research, data and metrics.  Australian distributors and exhibitors are using data to understand what cinema audiences want and expect.  Mining box office statistics and disclosing data about cinema-going habits, this session will shed light […]