BBC Worldwide is the global commercial arm of the BBC and exists to commercialise the entertainment assets of the BBC.

As Managing Director of BBC Worldwide ANZ, Jon Penn leads the 120 strong team based in Sydney and has responsibility for all global business lines in region.

In his role at BBC Worldwide, Jon engages his passion for leading strategy, business culture and innovation and leads high performance teams who build and commercialise great entertainment brands and content such as Planet Earth and Doctor Who. The ANZ region generates yearly revenue of over AU$150m across a broad range of business areas including six wholly owned channels, multi-platform television sales and distribution, TV format production, brand licensing, advertising sales, live events, digital and consumer products.

Prior to BBC Worldwide, he spent 11 years with global content producer and distributor FremantleMedia rising to the position of CEO Asia Pacific for FremantleMedia Enterprises. Here Jon developed brands and franchises such as MasterChef Australia, Merlin, Grand Designs and the X Factor. Prior to this role, Jon worked for Fairfax Media in their digital division.

Holding a Bachelor of Commerce degree from UNSW, Jon recently completed his executive MBA at Stanford. He is a director of subscription TV industry body ASTRA and an advisory board member of edu tech startup Cashtivity and of the Campaign Communications Committee for the UNSW Philanthropy department. In 2015, Jon was named by the Sydney Morning Herald as one of the 30 most influential people in television.


Managing Director

Polyamory and Production: How to Satisfy Multiple Co-Pro Partners

Conference Halls 1 & 2, Level 2

Producers of high end TV drama are increasingly looking to multi-territory broadcast commissions in order to finance the costs of production and to ensure the optimum audience reach for their  shows. The panel will discuss: challenges inherent in this model of production  for both producers and broadcasters, and how those challenges are managed; future trends for […]