Lara von Ahlefeldt brings 25 years’ experience in international programme sales, co-productions and financing in the Factual and Entertainment genres including formats and is currently Executive Consultant for Raydar Media, an independent UK financing, production and distribution business working with UK producers and broadcasters including BBC, CBeebies, Channel 4 and Sky Arts with titles including We’re Going On A Bear Hunt, Reggie Yates: Extreme series’ and The Seven Ages of Elvis to name a few

Previously heading up the international programme sales division of SBS Television, Lara has since launched Sauce Group in Australia, a bespoke international sales consultancy and distribution business executive producing local content for international media partners and platforms primarily into the US, UK and Asia.

Raydar Media along with Sauce Group are genre agnostic preferring to focus on bringing compelling stories to the screen through working with the producers and rights owners on a bespoke end to end strategy.



Executive Consultant

360 In Conversation with Holly Hines, SVP of Content for Dynamic Television and Jocelyn Hamilton, President, Entertainment One

Conference Hall 3, Level 2

Two of North America’s brightest content specialists switch the spotlight on each other for a fireside exploration of the hottest issues affecting the sector. Speakers: Holly Hines – SVP of Content, Dynamic Television Jocelyn Hamilton – President, Entertainment One, Canada Moderator & Producer: Lara Von Ahlefeldt – Executive Consultant, Raydar Media

In Conversation