In an increasingly fragmented market, how do you draw an audience to stories that matter? What can ‘impact’ projects do to actually have, well..impact. This panel consisting of industry experts with backgrounds in feature film, factual films, current affairs and branded content will discuss strategies, new collaboration models and opportunities and challenges in the impact sphere. With dwindling resources on the one hand, and content providers moving into servicing niche audiences, how do you reach those who need to know but may not want to?

Speakers:

Ivan O’Mahoney – EP, In Films
Jo Austin – Founder, Candid Films
Peter Lawson – Producer & Founder, Steel Springs Pictures
Sarah Ferguson – Journalist & Anchor Four Corners, ABC

Moderator:

Kylee Ingram – Producer & Entrepreneur, Elevator Entertainment

Producer:

Ivan O’Mahoney – EP, In Films