Lisa Squillace is Director- Program Partnerships at The Seven Network specialising in the development of new advertising concepts through the sponsorships of premium programs across Seven West Media Assets. Working closely with producers, the team work to formulate the right messaging with the correct brands.
Following from the success of this department Lisa has created a new arm to the business called New Partnership Development. Key to Lisa’s role at Seven is the development of new revenue opportunities, proving the business models, delivering against plans, bringing new processes to the market, and ensuring they work.
Lisa joined The Seven Network in 2009 launching 7Two and 7mate, creating the sales strategy, go to market and sales operational management of the channels. It was through this period that she and her team could experiment with several different ad innovations which lead to the creation of Break Engagers.
Lisa started her career at Network Ten in 2000 whereby she worked with the sales team in selling traditional advertising and sponsorships of shows such as Australian Idol and Big brother. Following this Lisa joined The Nine Network in 2005 leading one of the group sales teams working closely with the wider group on cross platform opportunities.
Director- Program Partnerships
A marriage made in Heaven or… Hell… “We now inhabit a world where the notion of what entertains us and what entertainment “is” is constantly shifting and evolving from blockbuster movies to fleeting memes, binge box set viewing and sporting events and multiplayer gaming. However, amid this rapid expansion its easy to lose sight of […]